Privacy Policy

About Adtru

• Company Name: Adtru
• Operating Entity: Target Pro Mastery LLC
• Business Owner: Xayot Sharapov
• Business Address: Dubai, United Arab Emirates (to be updated upon LLC registration)
• Website: https://adtru.ai
• Contact Email: support@adtru.ai
• Privacy Contact: privacy@adtru.ai

Business Description: Adtru is an advertising attribution platform operated by Target Pro Mastery LLC that helps businesses connect their Meta (Facebook and Instagram) advertising campaigns with customer relationship management (CRM) systems to track actual return on advertising spend (ROAS) and optimize campaign performance.

Platform Purpose: Our platform enables businesses to understand which specific Meta ads generate real revenue by connecting advertising data with sales outcomes in CRM systems.

Market Focus: Adtru primarily serves businesses in the Commonwealth of Independent States (CIS) and Central Asia regions, with plans for global expansion.

Information We Collect and Process

Meta Platform Data

When you connect your Meta Business account to Adtru, we access and process the following Platform Data in compliance with Meta's Platform Terms:

Lead Generation Data

• Lead form submissions from your Meta advertising campaigns
• Contact information provided by users through your lead forms (names, email addresses, phone numbers)
• Lead form submission timestamps and metadata
• Form identification numbers and campaign attribution data

Campaign and Advertising Data

• Campaign, ad set, and individual ad identifiers
• Ad performance metrics including spend, clicks, impressions, and engagement data
• Campaign names, ad creative information, and targeting parameters
• Conversion events and attribution data
• Meta Pixel data and custom conversion information

Account Information

• Meta Business Manager account details and permissions
• Connected Facebook Pages and Instagram account information
• Ad account access tokens and authentication data
• Business verification status and account metadata

CRM System Integration Data

When you connect your CRM system (amoCRM, Bitrix24, or custom webhook) to Adtru:

Customer and Sales Data

• Lead and customer contact information from your CRM
• Sales pipeline data, deal progression, and revenue information
• Deal status updates, conversion events, and sales outcomes
• Custom fields and tags associated with leads and customers

Website and Tracking Data

Through our tracking script implementation on your website:

Visitor Interaction Data

• Website visitor behavior and conversion events
• Form submissions and user interactions on your website
• UTM parameters, referrer information, and traffic source data
• Technical information (IP addresses, browser data, device information) necessary for attribution matching

How We Use Platform Data

Target Pro Mastery LLC, through Adtru, processes Platform Data exclusively for the following purposes in compliance with Meta's Platform Terms:

Primary Business Purposes

1. Attribution Analysis: Connecting Meta advertising interactions to actual sales revenue to determine campaign effectiveness
2. ROAS Calculation: Calculating return on advertising spend for campaigns, ad sets, and individual ads
3. Performance Optimization: Identifying highest-performing advertising elements to guide budget allocation decisions
4. Conversion Tracking: Sending conversion events back to Meta's platform through the Conversions API to optimize ad delivery

Specific Data Processing Activities

• Lead Matching: Correlating lead form submissions from Meta with sales records in your CRM system
• Revenue Attribution: Calculating which specific ads and campaigns generate actual revenue
• Performance Reporting: Generating analytics dashboards showing campaign performance and ROAS
• Algorithm Optimization: Transmitting conversion events to Meta's Conversions API to improve ad targeting

Prohibited Uses

In compliance with Meta's Platform Terms, we do NOT use Platform Data for:

• Discriminatory practices based on protected characteristics
• Eligibility determinations for housing, employment, credit, or benefits
• Surveillance or law enforcement purposes
• Selling, licensing, or purchasing Platform Data
• Building user profiles without valid consent
• Any purposes other than those explicitly described above

Data Sharing and Third-Party Access

Meta Platform Integration

We share conversion event data with Meta in compliance with Meta's Platform Terms to:

• Optimize your advertising campaigns through Meta's machine learning algorithms
• Improve ad delivery to audiences more likely to convert based on actual sales data
• Enable Meta's attribution and reporting features
• Support Meta's Conversions API functionality

CRM System Integration

We integrate with your chosen CRM platform (amoCRM, Bitrix24, custom webhooks) to:

• Retrieve sales and revenue data necessary for attribution analysis
• Update lead records with advertising source information and attribution data
• Synchronize conversion events and deal status updates
• Maintain data consistency between advertising and sales systems

Service Providers

We may share Platform Data with Service Providers who help us operate Adtru, including:

• Cloud hosting and infrastructure providers
• Data processing and analytics services
• Technical support and development contractors

All Service Providers are contractually required to:

• Use Platform Data solely to provide services to Target Pro Mastery LLC
• Comply with Meta's Platform Terms as if they were Target Pro Mastery LLC directly
• Implement appropriate security measures to protect Platform Data
• Delete Platform Data when services are no longer needed

No Other Third-Party Sharing

Target Pro Mastery LLC does not sell, rent, trade, or otherwise transfer Platform Data to any other third parties. We do not use your data for advertising, marketing, or any purpose other than providing our attribution services.

Data Security and Protection

In compliance with Meta's Platform Terms, Target Pro Mastery LLC maintains administrative, physical, and technical safeguards that meet or exceed industry standards:

Technical Safeguards

• End-to-end encryption for all data transmission using industry-standard protocols
• Secure API connections with proper authentication and access controls
• Regular security audits and vulnerability assessments of our systems
• Intrusion detection and monitoring systems for unauthorized access attempts

Operational Security

• Limited employee access to Platform Data on a strict need-to-know basis
• Regular security training and awareness programs for all personnel
• Incident response procedures and data breach notification protocols
• Background checks and confidentiality agreements for all team members

Infrastructure Protection

• Secure cloud hosting with enterprise-grade security measures
• Regular backups with encrypted storage and secure access controls
• Network segmentation and firewall protection
• Continuous monitoring and logging of system access and activities

Data Retention and Deletion

In compliance with Meta's Platform Terms, Target Pro Mastery LLC manages Platform Data retention as follows:

Retention Periods

• Active Account Data: Retained while your Adtru account remains active and you continue using our services
• Attribution Historical Data: Kept for up to 36 months for trend analysis, performance optimization, and historical reporting
• Lead and Conversion Data: Retained for up to 24 months for ongoing attribution analysis and platform functionality
• Technical Logs and Security Data: Maintained for 12 months for security monitoring and operational purposes
• Financial and Billing Records: Retained for 7 years to comply with accounting and tax requirements

Deletion Requirements

We will delete Platform Data promptly in the following circumstances:

• When you request deletion of your data through your account settings or by contacting us (within 30 days)
• When retaining the data is no longer necessary for legitimate business purposes
• When you stop using Adtru or close your account (within 30 days of account closure)
• When Meta requests deletion for user protection purposes (immediately)
• When required by applicable law or regulation
• Upon termination of these Terms or our relationship with Meta

User Rights

You have the right to:

• Request access to all Platform Data we have collected about your business
• Correct any inaccurate or incomplete information in our systems
• Request deletion of your Platform Data (subject to legitimate business needs and legal requirements)
• Withdraw consent for data processing and disconnect integrations at any time
• Receive a copy of your data in a portable format

International Data Transfers

Target Pro Mastery LLC operates globally and may transfer Platform Data to servers and facilities located outside your country of residence, including but not limited to the United Arab Emirates, United States, and European Union. When we do so, we ensure appropriate safeguards are in place, including:

• Standard contractual clauses approved by relevant data protection authorities
• Adequacy decisions for countries with equivalent data protection standards
• Additional security measures and contractual protections as required by law

For transfers involving personal data from the European Economic Area (EEA) or United Kingdom, we comply with applicable data transfer requirements including the General Data Protection Regulation (GDPR) and UK GDPR.

Children's Privacy

Adtru is designed for business use and does not knowingly collect personal information from children under 13 years of age (or under 16 in the EEA). Our services are intended for use by businesses and their authorized representatives only.

If we discover that we have inadvertently collected information from a child under the applicable age limit, we will delete such information immediately.

Compliance and Monitoring

Meta Platform Compliance

Target Pro Mastery LLC undergoes regular compliance reviews to ensure adherence to Meta's Platform Terms, including:

• App Review processes for platform access and permissions
• Regular monitoring of data processing activities and Platform Data usage
• Audit procedures to verify compliance with all applicable terms and policies
• Incident reporting for any unauthorized access or security breaches

Legal and Regulatory Compliance

We comply with all applicable laws and regulations, including:

• General Data Protection Regulation (GDPR)
• California Consumer Privacy Act (CCPA)
• UAE Data Protection Law
• Other applicable privacy and data protection laws in the CIS and Central Asia regions

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or Meta's Platform Terms. When we make changes:

• We will post the updated policy on this page with a new “Last Updated” date
• We will provide notice of significant changes via email or through your Adtru dashboard
• Your continued use of Adtru after changes take effect constitutes acceptance of the updated policy

Previous versions of this policy are available upon request.

Contact Information

For questions, concerns, or requests regarding this Privacy Policy or our data practices:

Target Pro Mastery LLC
Adtru Platform Support
Email: support@adtru.ai
Website: https://adtru.ai

Privacy-Specific Inquiries:
Email: privacy@adtru.ai

Data Subject Rights Requests:
Email: privacy@adtru.ai
Subject Line: “Data Request - [Your Business Name]”

Security Incident Reporting:
Email: security@adtru.ai

Business Owner:
Xayot Sharapov
Business Address: Dubai, United Arab Emirates (to be updated upon LLC registration)
Current Operational Contact: Tashkent, Uzbekistan

We will respond to all privacy-related inquiries within 30 days of receipt.

Legal Compliance Statement

This Privacy Policy complies with:

• Meta Platform Terms (all sections including data use, security, and retention requirements)
• Meta Developer Policies and Documentation
• General Data Protection Regulation (GDPR)
• California Consumer Privacy Act (CCPA)
• UAE Data Protection Law
• Other applicable privacy and data protection laws

Target Pro Mastery LLC is committed to maintaining the highest standards of data protection, user privacy, and compliance with all applicable platform terms and legal requirements.

Platform Terms Compliance: This policy is specifically designed to comply with Meta's Platform Terms and incorporates all required disclosures, restrictions, and obligations set forth therein.